What’s in a Name?

07 May 2009 Leave a Comment

How would you react if someone asked you to change your name to make it easier for others? Texas lawmaker, Betty Brown, did just that when she implied that Asians should adopt a more accessible name to make it easier for poll workers to assist them. Issues about names such as this doesn’t just affect those of Asian decent but those of all other cultural backgrounds as well. If America is truly supposed to be a melting pot of cultures, shouldn’t our names also be as diverse as our people?

Betty Brown’s Bad Lesson for Marketers